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A live working session for solo founders
You built it. Why isn't it paying you yet?
A 2-hour live working session where you discover your revenue blockers, design your customer factory, and build your 30-day plan to more money or proof it's pivot time. You leave with value and a money-back guarantee.
Led by Alexander Moen, who took one business to $150k/mo. MBA. Solo founder, same as you.
Sound familiar?
Every business is three jobs. Most founders hide in the comfortable one.
Sales. Something to sell. Operations to deliver it. That's the whole machine. Everything else is a waste until you grow. But selling means hearing "no," so we decide to build. How do we even know we're building the right thing? Or, maybe we build out some random operating procedure because it feels right. This makes for months of work that feels productive. Meanwhile, the elephant in the room: there's no new revenue to show for it.
- 1Sales: conversations that turn into money
- 2Something to sell: an offer tied to a problem people pay to fix
- 3Operations: delivering what you sold without drowning
You don't even have to finish building to get paid. Getting a prepay, a refundable deposit, or even just one signed order will teach you more than anything else. It's worth more than three months of building on faith. If the pain is real, someone will pay you, even before it's done. And if nobody will? You just saved yourself six months.
Your revenue problem lives in the first two jobs. We find and fix yours.
Not a lecture. A working session.
You leave with a personalized action plan, not notes and hype.
Your bottleneck, named.
Run the three-jobs diagnosis on your own business and stop guessing whether the problem is your sales, your offer, or your delivery.
Features tied to money.
State your problem in measurable terms, set the objectives that close it, and build only what moves them. The end of "build more and hope."
The interview kit.
No customers yet? That's why you also get the prospect-interview playbook. We cover who to talk to, exact questions, and what counts as a buying signal. Have customers? The segmentation grid will help you determine what your best buyers love, why people leave, and which channel to test next. Both in the workbook, scripts included.
Your funnel math + 30-Day Money Plan.
This is your customer factory: the calculator tells you exactly how many conversations, leads, and closes your goal requires. The plan schedules them. You get a built-in verdict: scale it, or pivot on evidence.
Includes the workbook, every script and template, the calculator, and the recording for 7 days.
"Work-It-Live" Hot Seat — $97
We talk for 30 minutes the day before the workshop and I get up to speed on your business. Your business becomes a live worked example throughout the session. Your questions get answered first. You leave with the room's input plus the plan. Includes your workshop seat.
Claim the Hot SeatRight fit?
This is for founders who are ready to move.
This is for you if:
- You're building alone
- You have something to sell: built, half-built, or ready to pre-sell
- It's earning less than you want (whether that's $0, a plateau, or a slow crawl upward)
It's not for you if:
- You're pre-idea with nothing built yet
- You are not an action-taker
- You want to passively consume content
- You're looking for someone to tell you it's all fine as-is
Simple process
How it works
Register
Register and get the workbook the day before.
Show up
Show up live, June 18, 8 AM Pacific. Cameras optional, action mandatory.
Work it
Work each step on your real business as we go. I teach a step, you apply it, we pressure-test some things live.
Leave ready
Leave with your plan and the tools to run it starting that afternoon.
Teaching product strategy to 400+ professionals
Your instructor
I've built it both ways.
I'm Alexander Moen. I took one business to $150k/mo and a second business past $10k/mo... but, even after those successes I also launched things that went nowhere or ate away at my savings.
In hindsight, the difference was never effort. It was whether I had evidence, distribution, and a deadline with a clear target to force a verdict.
The plan you'll build is the system I wish I'd used to kill my failures faster and double down on the winners sooner.
I started my career in sales and marketing, got my MBA and did software product management; now my job is turning "we built something" into "people are paying for it."
That's the skill we install in two hours.
Leave with a plan or don't pay.
If you participate and leave without a complete 30-day plan you believe in, email me within 24 hours and I'll refund your $49 in full. No forms, no friction.
Questions
Live and working. You get the recording for 7 days, but the value is doing the steps with the room.
Grab the recording seat anyway. Live attendees get their questions answered; the recording doesn't.
No. It's ~110 minutes of work. At the end I'll take two minutes to mention what exists for founders who want ongoing structure after the plan. That's the whole pitch.
No, you need something to sell: built, half-built, or ready to pre-sell. The first thing we cover is how to sell, no matter which state you're in. The plan works at $0; it works at a plateau.
Capped small enough that questions get answered. Bring your real numbers.
30 days from now, you'll know.
More money, or a clean verdict and a better direction. Both beat another month of spinning your wheels.
This is the first public run. That's why it's $49. Future sessions won't be.
Want the live worked-example seat? One spot left at $97